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Android’s Popularity A Boon For Google’s Mobile Ads, Motorola and Google Play

Android’s Popularity A Boon For Google’s Mobile Ads, Motorola and Google Play

Android’s Popularity A Boon For Google’s Mobile Ads, Motorola and Google Play
News from Trefis:

Google’s (NASDAQ:GOOG) Android OS posted another quarter of gains in smartphone market share, which grew to 75% of total shipments during the third quarter, up from 57.5% year-over-year. Apple’s (NASDAQ:AAPL) iOS also gained in Q3, increasing its market share to 14.9% and total shipments 57.3% year-over-year. []

Overall we think that an increase in Android market share bodes well for Google going forward as the firm’s biggest driver of revenue will be mobile advertising. The high market share ensures that a large proportion of searches from mobile phones will be done on Google, and this gives the company an opportunity to grow revenues from other segments such as Motorola and Google Play.

See our complete analysis of Google here

Good News For Mobile Ads

While mobile ad revenues aren’t a big percentage of total search revenues yet, we expect them to grow at a rapid pace over our forecast period. We expect that revenues per 1,000 mobile searches will grow from $ 7 to $ 10 by 2019, and that total mobile search revenue will eventually supplant tra…………… continues on Trefis

… Read the full article

Related News:
Motorola Droid Razr Maxx HD offers supreme battery life, great view
News from The Trentonian:

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It’s a cut-throat world out there if you’re a new smartphone trying to be one of those people consider the best around. You’ve got to have some strong tricks up your sleeve to compete with the biggest names on the market.

Motorola’s ace in the hole as of late has been its revived Razr line of phones, which debuted a year ago and have gotten an HD upgrade just in time for the holiday shopping season. I recently tested the Motorola Droid Razr Maxx HD, which touts its seemingly endless battery life as its main feature, not to mention the HD screen and a lot of other goodies.

It’s the eldest sibling in the recent trio of Razr phones that were released (the smaller Razr M, and the same-sized but weaker-battery having Razr HD), and I’ll le…………… continues on The Trentonian

… Read the full article


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